THE INTENT: BUILD A BUSINESS ASSET LIBRARY WITH CUSTOM PHOTOGRAPHY | ROLE: CREATIVE LEAD / ASSOCIATE CREATIVE DIRECTOR
Set against the vibrant backdrop of Los Angeles, this photoshoot captured a diverse range of business-oriented themes designed to elevate brand storytelling. We sought to capture stories of innovation, leadership, downtime, business purchases, and in-between moments that define the essence of building and managing a business.
The Process
The planning process seamlessly blended coordination and creativity to shape a cohesive visual narrative. My role involved researching scenarios, drafting personas, developing the shot list, and curating inspiration boards to establish the visual tone. Additionally, we carefully reviewed and selected talent to ensure alignment with the personas. In collaboration with JN Production, we scouted locations that balanced modern professionalism with authenticity.
Post-production was a meticulous, collaborative effort focused on refining the selects to uphold the highest standards.
Through close collaboration within our creative team, we brought the vision to life, delivering a dynamic asset library that drives brand goals across multiple platforms including capitalone.com/small-business. Working with an incredibly talented photographer, Christian Kozowyk, we translated our vision into stunning, impactful imagery that truly captures the essence of business ownership.
