CREDITWISE PLAYBOOK + COLLATERAL
THE INTENT: RECREATE THE CREDITWISE PLAYBOOK | ROLE: SR. ART DIRECTOR
We were tasked with recreating the CreditWise playbook to ensure consistent brand storytelling. This playbook helps explain the product, standards, and features to agency partners. I was responsible for defining and creating the look/feel while combing through approved legal claims and providing a messaging hierarchy. The result is a beautifully crafted document that helps explain the world of CreditWise. After completing this playbook, we discovered new pathways and opportunities to create creative assets and effective email marketing campaigns.
EMAIL MARKETING
Much of our email marketing efforts revolved around key milestones within the customer journey. From notifications on hard inquiries to friendly tax-related reminders, these emails were our primary points of engagement. To maintain brand consistency, we leveraged the newly created playbook to found connective elements that could be easily applied across multiple communications.
DEMYSTIFYING CREDIT SCORES
We discovered that some of our most effective ideas were centered around the objective of simplifying credit scores and equipping individuals with the tools they need to take charge of their financial well-being. For the collateral we built, we sought to create work that gets to the heart of why building and monitoring your credit score matters.