Diverse Business Lookbook & Photoshoot
THE INTENT: CREATE A LOOKBOOK HIGHLIGHTING DIVERSE BUSINESSES | ROLE: ASSOCIATE CREATIVE DIRECTOR
The Diverse Business Lookbook celebrates Capital One’s commitment to supplier diversity—showcasing businesses owned by minorities, women, veterans, disabled, and LGBTQ+ individuals. It highlights the power of diversity and the partnerships driving the company’s mission of inclusion.
Diverse Business Lookbook & Photoshoot
What began as a straightforward idea—to create an accessible document showcasing the diverse businesses within Capital One's roster—evolved into something truly exceptional. Our goal was to exceed expectations by crafting a visually compelling and engaging experience for viewers. Despite a tight timeline, we successfully planned, traveled, and executed a one-day photo shoot and 20-page presentation that authentically captures the essence of each highlighted business. Central to bringing this lookbook to life was a custom product photoshoot, expertly staged and shot onsite, featuring products from nine distinct companies. The creative team: CD & Photographer: Jerome Fredrick • ACD & Stylist: Nicole Albertie • Copywriter: Connor Bernard • Art Director: Carly Acquaviva
