The best assignments always start with lots of discussions and excitement. This project was no different. Early on, I facilitated one of our first brainstorming sessions, which was The Disney Method. We divided into groups and served different roles, including The Dreamers, The Realists, and The Critics. The purpose of the exercise was to identify different common themes and territories for inspiration. The inspiration that resonated with me was “flexibility” since it paired well with the product RTBs. Upon that discovery, I began sourcing patterns and textures that aligned. Our leadership, including Stephanie Fontanez (CD),  production teams, and marketing partners were truly responsible for the massive success of this project—with a collective push for creative excellence.