Tales from of a product line
Once upon a time, I embarked on an endless search to capture, enhance, and exhibit stunning product photography to launch a new home decor collection. Faced with several challenges, including delayed shipping with merchandise and exorbitant studio costs, I had to find another way—hello 3D product visualization.
LIGHTING & COLOR
In 3D modeling and staging, the lighting and color are crucial. Just like defining mood boards and shot lists, I chose lighting and color compositions that matched the existing branding. These compositions not only offered a visually appealing atmosphere but also helped in storytelling within the virtual environment.
SOURCING
Using pre-existing models and textures saved me a significant amount of time while constructing the environments. I was pleasantly surprised to find that there were many low-cost or even free models available, which only required customization. Just like in traditional photography, backdrops and textures play a crucial role in 3D.
While the launch date for the Dear Homey product line remains fluid, we now have a stunning collection of 3D product renders that can be easily updated as our brand evolves. Custom 3D environments have not only delivered cost savings but also enhanced our creative flexibility.