Blueprint: Crafting a CreditWise playbook
2019
Role
Sr. Art Director
The Story
We were tasked with recreating the CreditWise playbook to ensure consistent brand storytelling. This playbook helps explain the product, standards, and features to agency partners. I was responsible for defining and creating the look/feel while combing through approved legal claims and providing a messaging hierarchy.
The Takeaway
The result is a beautifully crafted document that helps explain the world of CreditWise. After completing this playbook, we discovered new pathways and opportunities to create creative assets and effective email marketing campaigns.
